by Edward Arsuffi | Oct 5, 2025 | AI, SEO & Visibility
When Your Site Ranks High, but AI Doesn’t See You: The New Visibility Gap The Shock Hiding in Plain Sight For decades, the formula was simple: optimize for Google, land on page one, and watch the traffic roll in. That formula is breaking. A September 2025 study by...
by Edward Arsuffi | Jul 25, 2025 | AI, LLM, Product Strategy
What Most Agencies Miss in AI Product Development, and How to Fix It. Are You Building an AI Feature, or a problem? If you’re leading a product team and planning to integrate AI, you’ve likely asked some version of this: “How do we do this the right way, and avoid...
by Edward Arsuffi | Jul 14, 2025 | Product Strategy
Defining the Problem Is Essential to Successful Product Development and Market Fit Before you build your product, define the problem. Defining the problem in product development is the single most important step to achieving product-market fit. Before you build your...
by Edward Arsuffi | Jul 7, 2025 | SEO & Visibility
Why Your Business Isn’t Showing Up in ChatGPT: The New Era of SEO Beyond Google The Silent Shift in Search Behavior Most businesses still optimize for Google, but that’s no longer the whole picture. As AI tools like ChatGPT, Claude, and Perplexity become mainstream...
by Edward Arsuffi | Jun 30, 2025 | Product Strategy
Why Your Product Isn’t Converting: The Missing Layer Between UX and Brand Your product looks good. It works. The UX tests well. But conversions aren’t budging. You’ve refined the flow, polished the UI, and streamlined the funnel—yet users hesitate, churn, or ghost....
