The EdIT Creative Agency Blog

The Shock Hiding in Plain SightFor decades, the formula was simple: optimize for Google, land on page one, and watch the traffic roll in. That formula is breaking. A September 2025 study by StanVentures found that only about 62% of websites ranking on Google’s first page also appeared in AI-generated…

Are You Building an AI Feature, or a problem?If you’re leading a product team and planning to integrate AI, you’ve likely asked some version of this: “How do we do this the right way, and avoid wasting time or budget?” That’s a smart question. Because AI features that look good…

Before you build your product, define the problem.Defining the problem in product development is the single most important step to achieving product-market fit. Before you build your product, define the problem. This article explains why problem definition is critical to product success, how it improves focus, alignment, and market fit,…

As ChatGPT and AI models reshape how people find products and services, traditional SEO strategies fall short.

Your product looks good. It works. The UX tests well. But conversions aren’t budging. You’ve refined the flow, polished the UI, and streamlined the funnel—yet users hesitate, churn, or ghost. It’s frustrating, especially when the product team and brand team both seem to be “doing their jobs.” The problem? Your…

Startups Don’t Fail from Lack of Vision, They Stall from Fragile ProductsMost founders know where they want to go. The real challenge is building a product that won’t fall apart on the way. You might have a strong vision. But if your product isn’t structurally aligned with it, if it…